While no specifics were announced, the new area was described as being several acres in size and costing an estimated $400 million to build, a scale similar to Cars Land at Disney California Adventure in California. The highlight of the announcement was that Disney's Animal Kingdom would receive a new themed area entirely devoted to Avatar. The deal was officially announced to the public on September 20, 2011. On September 17, 2011, Disney entered into an exclusive, long-term licensing agreement with Cameron's Lightstorm Entertainment and 20th Century Fox for the worldwide theme park rights to Avatar Disney agreed to pay Cameron and 20th Century a licensing fee and a percentage of merchandise sales. I thought we were going to be talking about creating an attraction." Cameron was initially surprised at Disney's larger approach in scope, commenting that "Disney’s vision when they came to me was to create a land. Staggs suggested incorporating the film into a newly designed "land" at Disney's Animal Kingdom to improve the park's attraction roster.
Originally, discussions were held about creating an Avatar attraction at Disney's Hollywood Studios, perhaps at the park's then-functioning Studio Backlot Tour. In early 2011, Avatar creator and director James Cameron was approached by The Walt Disney Company executives Bob Iger and Tom Staggs, CEO and then-COO respectively, regarding the possibility of Avatar-themed attractions at Disney theme parks. History Development An "abandoned" area that serves as a restroom provides an example of human interference reclaimed by the Pandoran environment. Construction on the area began on January 10, 2014, and the land opened to the public on May 27, 2017. Walt Disney Imagineering began development on Pandora – The World of Avatar in 2011, jointly with Cameron and his production company, Lightstorm Entertainment, with the intention of transforming Animal Kingdom into a full-day operation, complete with added attraction capacity and nighttime experiences. Spanning 12 acres (4.9 ha), Pandora – The World of Avatar includes two major attractions, Avatar Flight of Passage and Na'vi River Journey, as well as retail and dining outlets. Set a generation after the events of the Avatar films, the area is based upon the fictional habitable exomoon, Pandora, and features Pandora's floating mountains, alien wildlife, and bioluminescent plants. Pandora – The World of Avatar is a themed area inspired by James Cameron's Avatar, located within Disney's Animal Kingdom theme park at the Walt Disney World Resort in Bay Lake, Florida, near Orlando.
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